Our approach to value addition in the small fish industry focuses on modern processing techniques, product diversification, and improved packaging to enhance quality and marketability. Upgrading fishing vessels with cold chain storage, introducing solar-powered drying racks, and developing small fish powder and deep-fried products will expand market reach.
Our marketing strategies include:
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Market Segmentation – Targeting new customer groups like schools and health institutions to boost small fish consumption.
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Product Differentiation & Branding – Creating premium, attractively packaged small fish products for supermarkets and export markets.
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Digital & Market Information – Developing an online platform and mobile app for real-time market data access.
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Regional & International Expansion – Strengthening cross-border trade and exports to the African diaspora in the U.S., Canada, and Europe.
Collaboration with government agencies, private investors, and fisheries organizations is essential to ensuring sustainable growth and profitability in the small fish sector.